“I have always been shocked since I was a teenager by the plastic waste I found in nature in my country or during my travels abroad,” said Antoine sadly. In October of 2020, as part of the development for Wabel, Antoine created the first edition of Pack for Change, the first Summit dedicated 100% to environmentally friendly packaging.
What Was the Turning Point That Made You Develop the Pack for Change Summit?
“Whatever the place, the country, I had discovered this terrible reality: plastic waste in nature is the result of an intentional act of a human being! The biggest shock was when I accompanied a sailor friend on his boat in the Atlantic; as we were sailing along, we came upon abandoned containers and pieces of plastic floating around in the sea.
Of course in my personal consumption, I am confronted every day with the overpacking of consumer goods and the use of plastic packaging for single-use products. I decided that enough was enough and I became obsessed with one question: what can I do to accelerate the ecological transition of Fast Moving Consumer Goods (FMCG)?”
How Did You Turn a Burning Question Into a Successful Summit?