ABOUT US

Wabel, created in 2012, was built as an answer to:

  • The problem manufacturers face the most: making a great product but struggling to get it in the right sales channels.
  • The observation that buyers of all sizes and sales channels were struggling to find the right suppliers for their category and were often flooded with requests from non-adapted suppliers

Both sides had access to traditional solutions such as trade shows, but neither was truly matchmaking based on needs and capacities.

With a solid background in tech and a solid vision of the FMCG industry, Wabels founders decided to match human expertise and innovative tech to help the right business partners meet at the right time. This is where the B2B Smart Meeting™ was born. Wabel offers tailor-made meetings based on real data and organized in a two-day summit, with a focus on one category of FMCG for both private label and brands. Success was quick to come and the categories have swiftly expanded to our current schedule of 14 annual summits.

What we do

We are a B2B matchmaking company transforming the FMCG industry by creating real
one-on-one conversations between buyers and suppliers called B2B Smart Meetings™.
Annual category Summits and Innovative matchmaking algorithm powered by Needl.

How we do it

The team

Diana ALUPOAE
Customer Success Manager
Aurélie de sousa
Head of Food Category
Aurélien VAN BERTEN
Co-founder & Strategic Business Development
Bérengère VERRET
Accountant
Jolien VERVOORT
Food Category Manager
Gloria ANDONIE
Purchasing Groups Business Developer
Lylia BEKKAR
Event Manager & Office Manager
Daniel Harper
Drinks Category Manager
Julien ROUX
Head of HPC Category
Charlotte WYSS
Purchasing Groups Business Developer
Paolo ARADILLOS
Drinks Category Manager
Antoine Bonnel
Co-founder & Strategic Business Development
Meilin HU
HPC China Manager
Loic Paitel
Managing Director
Viktoriia TKACHENKO
Business Developer Representative
PIERRE ASSEO
Co-founder and CEO
Fatiha BOULDIAB
HPC Category Manager
TATIANA MALA
Purchasing Groups Business Developer
Thierry PEDONE
Drinks Category Manager
Emanuela TRENEVA
HPC Category Manager
Kelly BAILEY
Business Developer Representative
Albert Davis
Purchasing Groups Business Developer
Thomas MARNAT
Marketing Manager
Justin PERRIER
Food Category Manager