Wabel, created in 2012, was built as an answer to:

  • The problem manufacturers face the most: making a great product but struggling to get it in the right sales channels.
  • The observation that buyers of all sizes and sales channels were struggling to find the right suppliers for their category and were often flooded with requests from non-adapted suppliers

Both sides had access to traditional solutions such as trade shows, but neither was truly matchmaking based on needs and capacities.

With a solid background in tech and a solid vision of the FMCG industry, Wabels founders decided to match human expertise and innovative tech to help the right business partners meet at the right time. This is where the B2B Smart Meeting™ was born. Wabel offers tailor-made meetings based on real data and organized in a two-day summit, with a focus on one category of FMCG for both private label and brands. Success was quick to come and the categories have swiftly expanded to our current schedule of 23+ annual summits.

What we do

We are a B2B matchmaking company transforming the FMCG industry by creating real
one-on-one conversations between buyers and suppliers called B2B Smart Meetings™.
Annual category Summits and Innovative matchmaking algorithm powered by Needl.

How we do it

The team

Pradyumna Issar
Head of Marketing
Pedro Alejandro Dosza
Senior Health & Beauty Category Manager
Ghofrane Kaabi
Food & Beverages Category Manager
Grecia Amoroso Solarte
Food & Beverages Category Manager
Melih Tekin
Kriszta Virag-Fugedi
Finance & Hotel Manager
Ali AlShahman
Sourcing Manager - MENA
Magsud Mehraliyev
Food & Beverages Category Manager
Nikola Glogovcsan
Graphic Designer
Max Prudhomme
Yashwant Ramachandran
Head of Revenue Operations
Sayo Onajobi
Health & Beauty Category Manager
Magali Hernandez
Customer Success Manager
Sandra Boons
Data Manager
Ayaz Jabbarli
Head of Sales Department
Milad Shams
Head of Customer Success
Dennis Adegbite
Sourcing Manager - Scandinavia & Baltics
William Serge Chapron
Sourcing Manager - Western Europe
Karishma Boodhun
Data Manager
Evgeny Sukhinin
Head of Sourcing
Khaled Fayed
Senior Customer Success Manager
Lorenzo Guarcello
Food & Beverages Category Manager
Han Huaming
Health & Beauty Category Manager
Shirley Pang
Marketing Acquisition