Wabel, created in 2012, was built as an answer to:
- The problem manufacturers face the most: making a great product but struggling to get it in the right sales channels.
- The observation that buyers of all sizes and sales channels were struggling to find the right suppliers for their category and were often flooded with requests from non-adapted suppliers
Both sides had access to traditional solutions such as trade shows, but neither was truly matchmaking based on needs and capacities.
With a solid background in tech and a solid vision of the FMCG industry, Wabels founders decided to match human expertise and innovative tech to help the right business partners meet at the right time. This is where the B2B Smart Meeting™ was born. Wabel offers tailor-made meetings based on real data and organized in a two-day summit, with a focus on one category of FMCG for both private label and brands. Success was quick to come and the categories have swiftly expanded to our current schedule of 23+ annual summits.
What we do
We are a B2B matchmaking company transforming the FMCG industry by creating real
one-on-one conversations between buyers and suppliers called B2B Smart Meetings™.
Annual category Summits and Innovative matchmaking algorithm powered by Needl.