Wabel, created in 2012, was built as an answer to:

  • The problem manufacturers face the most: making a great product but struggling to get it in the right sales channels.
  • The observation that buyers of all sizes and sales channels were struggling to find the right suppliers for their category and were often flooded with requests from non-adapted suppliers

Both sides had access to traditional solutions such as trade shows, but neither was truly matchmaking based on needs and capacities.

With a solid background in tech and a solid vision of the FMCG industry, Wabels founders decided to match human expertise and innovative tech to help the right business partners meet at the right time. This is where the B2B Smart Meeting™ was born. Wabel offers tailor-made meetings based on real data and organized in a two-day summit, with a focus on one category of FMCG for both private label and brands. Success was quick to come and the categories have swiftly expanded to our current schedule of 23+ annual summits.

What we do

We are a B2B matchmaking company transforming the FMCG industry by creating real
one-on-one conversations between buyers and suppliers called B2B Smart Meetings™.
Annual category Summits and Innovative matchmaking algorithm powered by Needl.

How we do it

The team

Evgeny Sukhinin
Head of Sourcing
Pedro Alejandro Dosza
Senior Health & Beauty Category Manager
Dennis Adegbite
Sourcing Manager - EMEA
Han Huaming
Customer Sourcing Success Manager
Magsud Mehraliyev
Food & Beverages Category Manager
Ahmed Malik
Food & Beverage Category Manager
Melih Tekin
Kriszta Virag-Fugedi
Finance & Event Manager
Onajobi Ade
Senior Health & Beauty Category Manager
Michaeil Wizman
Full-stack Developer
Majd Aljarmakany
Health & Beauty Category Manager
Ghofrane Kaabi
Food & Beverages Category Manager
William Serge Chapron
Sourcing Manager - EMEA
Max Prudhomme
Ahmed Fahmy
Marketing Manager
Lorenzo Guarcello
Senior Food & Beverages Category Manager
Shirley Pang
Marketing Acquisition
Sara Miloudi
Health & Beauty Category Manager
Ege Calabakul
Food and Beverage Category Manager
Maria Luisa Riascos
Beauty Sourcing Manager
Ayaz Jabbarli
Sales Director
Milad Shams
Senior Customer Sourcing Success Manager
Grecia Amoroso Solarte
Senior Food & Beverages Category Manager
Karishma Boodhun
Data Manager
Dora Szegedi
Executive Administrator
Constanza Ochoa
Health & Beauty Category Manager
Flora Fekete
Beauty Sourcing Manager - Europe & Africa
Yashwant Ramachandran
Head of Revenue Operations
Khaled Fayed
Senior Customer Sales Success Manager - Food
Ali AlShahman
Senior Sourcing Manager - MENA
Magali Hernandez
Customer Sales Success Manager - Drinks & HBC
Anna Malinovskaia
Graphic Designer
Ramiz Akhundov
Food & Beverage Category Manager
Nour Hemraj
Sourcing Intern - EMEA