Wabel Prague 2026
Bring Your FMCG Suppliers Closer to International Buyers
Wabel partners with Trade Promotion Organizations, export agencies,
chambers of commerce, industry associations and institutional partners
to help export-ready FMCG companies enter new markets and meet relevant
retail decision-makers.
Join us in Prague for a focused, multi-category business event built
around pre-scheduled B2B meetings, buyer introductions, market insights
and continued supplier visibility through Needl.
B2B matchmaking designed for the FMCG industry
Wabel connects retail buyers, distributors, importers and sourcing
professionals with selected FMCG suppliers through category-focused
summits and curated one-to-one meetings.
Rather than relying on spontaneous conversations at a traditional
trade show, participating companies receive a structured business
experience centred on relevant buyer access and pre-scheduled meetings.
Each supplier is assessed according to its product offer, export
readiness, target markets and potential fit with participating buyers.
One event covering key FMCG sectors
Partner organizations may bring suppliers from one category or build
a broader national or regional delegation across several sectors.
Frozen
Frozen meals, bakery, seafood, meat products, plant-based
alternatives, vegetables, desserts and convenience products.
Dairy & Chilled
Dairy products, cheese, yoghurt, chilled meals, fresh convenience,
deli, dips and plant-based chilled alternatives.
Drinks
Soft drinks, juices, water, functional beverages, hot drinks,
alcoholic drinks and alcohol-free alternatives.
Grocery
Ambient food, snacks, sauces, condiments, breakfast products,
canned goods, healthy products and private-label solutions.
HealthCare & Wellbeing
Consumer wellbeing, hygiene, everyday health products, wellness
solutions and complementary retail categories.
Beauty & Personal Care
Skincare, haircare, body care, cosmetics, hygiene products,
beauty accessories and private-label ranges.
Meet buyers across multiple retail channels
Wabel Prague brings together retail, distribution and sourcing
professionals looking for new brands, innovative products,
private-label capabilities and reliable supplier partners.
Meeting schedules are prepared according to the supplier’s category,
product range, positioning and relevance to participating buyers.
Hypermarkets
Discount retailers
Importers
Distributors
Wholesalers
E-commerce
Drugstores
Specialist retailers
Private-label teams
Buyer participation and meeting availability vary according to category,
sourcing requirements and the final event delegation.
A complete Prague participation package
A structured offer for companies participating through a Trade
Promotion Organization or partner delegation.
10 pre-scheduled B2B meetings
Ten individual meetings with selected buyers and FMCG
decision-makers based on supplier relevance.
Keynote and networking access
Access to keynote presentations, market sessions and
professional networking moments during the event.
Retail store visit
First-hand insight into the local retail landscape, shelf
positioning, category trends and market expectations.
One year of Needl access
Twelve months of access to Wabel’s international FMCG
sourcing platform.
Welcome dinner
An informal networking opportunity with buyers, partners
and fellow event participants.
Awards ceremony
Access to Wabel’s awards ceremony celebrating notable
products and FMCG innovation.
Support before, during and after the event
Wabel supports suppliers throughout the complete matchmaking process,
from company profiling to post-event visibility.
Before the event
We review each supplier’s company profile, products, certifications,
target markets and commercial goals. This information supports
buyer matching, meeting preparation and delegation coordination.
During the event
Suppliers receive their individual meeting agenda and on-site
assistance from the Wabel team, alongside access to networking,
keynotes, the retail visit, dinner and awards ceremony.
After the event
Companies can follow up with new contacts and continue presenting
their business through Needl, extending their visibility beyond
the three days in Prague.
Continue supplier visibility beyond Prague
Needl is Wabel’s international FMCG sourcing platform,
connecting buyers with supplier profiles, product portfolios
and sourcing opportunities throughout the year.
Each company participating through the pavilion package
receives one year of Needl access.
Through Needl, suppliers can:
- Present their company and product portfolio
- Highlight export capabilities and certifications
- Remain visible after the physical event
- Be discovered during future buyer sourcing activity
- Continue building awareness in international markets
For TPOs and partner organizations
Bring a selected supplier delegation to Wabel Prague
Wabel collaborates with Trade Promotion Organizations, export agencies,
chambers of commerce, embassies, industry associations and institutional
partners to help high-potential FMCG companies reach international buyers.
Our team can support the partner organization in identifying the most
relevant categories, reviewing supplier suitability and coordinating
participation for the complete delegation.
Visibility on upcoming Wabel editions
Trade Promotion Organizations often define participation budgets
well in advance. Wabel can therefore discuss both Prague 2026 and
future delegation opportunities as part of a longer-term plan.
Wabel Prague
A multi-category European summit focused on curated buyer access
and international market development.
Wabel Riyadh
Category-specific summit dates are scheduled within this period,
offering access to Middle Eastern and international retail markets.
Wabel Portugal
A planned Western European edition. Timing and participation
details will be shared as the programme is confirmed.
Future dates, locations and formats remain subject to final confirmation.
Testimonials and reference videos
Hear from the Wabel community
Explore feedback and event content from buyers, suppliers and
organizations that have taken part in Wabel’s business meetings.
View testimonials
Supplier experiences
Hear how suppliers use Wabel meetings to explore new retail
markets and commercial opportunities.
View testimonials
Buyer perspectives
Discover how retail buyers use Wabel to identify relevant
suppliers, product concepts and innovation.
Watch summit recap
Inside a Wabel Summit
See the meetings, networking and event environment that
participating companies can expect.
Wabel Prague 2026
Start planning your supplier delegation
Discuss Prague 2026, future 2027 editions, relevant product categories
and the €5,000 supplier package with the Wabel team.