Frozen & chilled foods: Reinvention

March 26th, 2019 mintel Chilled Dairy SUMMIT Wabel

At our Wabel Frozen, Chilled & Dairy summit, Katya Witham (Global Food & Drinks analyst at Mintel) investigated how brands are working on new strategies to revive and premiumise their chilled and frozen ranges as consumers become more demanding. 

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View the full presentation here