Check out IRi's report on the Private Label offer and shopper demands with a special focus on European Frozen Food. The conference was held at the Wabel Frozen Summit 2014.
Frozen food is one of the most important categories of consumer products. Their convenience an their long hself life are the main strengths nearby European consumers with 98% of French people, for example, consume them. Check the full Wabel Frozen Report of 2013.