The main downside of online B2B meetings is that body language and meta communication are limited or nonexistent. You’ll only have the top half of our body to convey an idea and convince your audience, so it’s important you can be seen and heard properly. Check your internet connection, your camera and your microphone and headset are functioning properly.
Make sure you have just the right amount of light: never sit with your back to the window, because back-lighting will make you look like a black silhouette. If it is dark outside and the room needs artificial lighting, favor cold colored lights, white or blue shades. Avoid warm lighting which will give a dark lounge-y unprofessional tint to the image.
It is an extremely common mistake to position the camera below eye level, which will show a very unappealing angle of your face. Place the camera slightly above eye level, tilt it so it’s completely parallel to your face – not pointing upwards or downwards – and whenever possible, look straight at the lens. This makes it appear as though you’re looking into the eyes of the person you’re having a meeting with, therefore making you look more engaging.