MINTEL – What’s next for the clean movement in homecare?

April 3, 2020

At our Wabel Home, Beauty & Personal Care Summit, Richard Hopping (Senior Brand and Household Analyst at Mintel) investigated what’s next for the clean movement in home care.

What’s next for the clean movement in homecare?

How will the clean movement in homecare evolve, and how can brands prepare for a more informed, sceptical consumer base?