New floor cleaner contains bitter Bitrex for kids safety

Bitter ingredient Bitrex central to new floor cleaner.

Key ingredient Bitrex plays a central role in this new floor cleaner from Polish firm Kaufland. With safety and protection to avoid intoxication for kids very much high on the agenda for household products, this cleaner contains Bitrex, an ingredient with a strong bitter taste that puts kids off from swallowing the product.

K Classic Srodek Czyszczacy do Podlog (Perfect Shine Floor Cleaner) is designed for indoor floors made of plastic material or stone. The product retails in a 1L bottle featuring the AISE Sustainable Cleaning logo.

Ingredients include: non-ionic surfactants (<5%), fragrance compositions, L-limonene, Benzisothiazolinone, Methylisothiazolinone

Claims: Floor Care, Economy, Ethical – Environmentally Friendly Product

Price: €1.30

Loo cleaner targets eco concerns

Consumer expectations are on the rise for environmentally friendly toilet cleaners. Targeting this need, UK retailer Tesco has just launched its Tesco Expert Naturally Powered All in One Citrus Toilet Gel into Ireland.

This product claims to use less product but with the same efficiency. Apparently saving on raw materials, the eco-friendly pack has a simple and pure design.

Ingredients include: Citric Acid, Hydroxyethylcellulose, non-ionic surfactants (plant-derived) (<5%)D-limonene (Perfuming), disinfectants (Benzalkonium Chloride, Didecyldimonium Chloride, Chlorhexidine Digluconate)

Claims: Ethical – Environmentally Friendly Package, Ethical – Environmentally Friendly Product, Anti-Bacterial

Price: €1.50

Basic value REWE cleaner reflects vintage ingredients trend

A quick stop at any household products' shelf in the supermarkets and you will see clear evidence of the real trend towards 'vintage' natural ingredients, such as vinegar and marseille soap.

In the eyes of the consumer, 'these products have a more eco-friendly image and are known to be efficient', says Mintel.

In Germany the new Ja! Essigreiniger (All-Purpose Vinegar Cleaner) has a formula based on acetic and citric acids and claims to be effective against water stains, limescale, soap residues and greasy dirt.

The product retails in a recyclable 1L bottle made of recycled material featuring the AISE Sustainable Cleaning logo.

Ingredients: non-ionic surfactants (<5%), anionic surfactants (<5%), Acetic Acid, Citric Acid, colourings, auxiliaries, perfumes.

Claims: Ethical – Environmentally Friendly Package, Economy, Ethical – Environmentally Friendly

Price: €0.55

Natural eco-friendly message for new glass cleaner

Again, firmly showing an eco-friendly message, Lidl in Germany launched over the summer a cleaner with natural active agents for its W5 Eco Glasreiniger (Glass Cleaner).

Claims: Botanical/Herbal, No Additives/Preservatives, Fragrance Free, Ethical – Environmentally Friendly Package, Ethical – Environmentally Friendly Product

Price: €0.99