“Extra Special” – Balancing health, memorable experiences and ‘craft’ attributes to drive a more premium, frozen product, purchase (2018)

April 3, 2020

This presentations covers sweet and savoury frozen food, tracking how brands are meeting healthy demands, adding a more memorable experience through flavour and texture, and highlighting how the product was ‘crafted’ to emphasise quality.

To find out more, contact mintel at wabel@mintel.com