As Chinese consumers grow increasingly well-informed and demanding when it comes to skincare and cosmetics, brands need to up the ante to stay relevant in the eyes of this generation of beauty junkies.
While marketing messages like “embrace the real you” are beginning to gain traction globally, the narrative in China appears to be headed in the opposite direction. Chinese consumers still subscribe to the notion of beauty being synonymous with youth and flawlessness. These ideals have historically dominated the Chinese perception of beauty, and this quest for skin perfection is showing no signs of slowdown or change. In 2019, we foresee strong consumer demand for products that focus on quality ingredients, are ultra-luxe, and very high-tech.
Read the full article how Chinese beauty consumers changed in 2018, and the trend forecast for 2019 in LUXURY SOCIETY here.