Face to face meeting at the Wabel Frozen Summit 2015

Wabel partner IRI's new "Private Label in Western Economies" study reports that the European private label value market share has fallen by 0.6 points to 38.3% in 2015. France shows the highest decrease in market share although the private label value share remains high (34.1%), and the UK scores best with an increase of 0.4 points bringing its value share to 51.8%.